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Riot Games – LoL Esports Launch



Riot Games is one of the leading game developers and the company behind the massive League of Legends (LoL) multiplayer games. The LoL games are played on a professional level as the biggest esport in the world, with over 800 professional players on over 100 teams. In 2020, they launched ‘LoL Esports‘, a platform and voice for the world-class competition who are committed to delivering events and entertainment that celebrate their international leagues.

I partnered with the Riot’s Global Esports team on three pillars of the ‘LoL Esport’ brand – creative directing and designing the logo animations, broadcast sting and video to launch the brand into the world.


Client
Riot Games

Creative Direction
Joyce N. Ho

Producer
Jennifer Vance

Design & Animation
Joyce N. Ho, Miguel Rato

3D Design
Miguel Rato

Edit
Christie Brown

Sound Design
Alabaster

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