ONETABLE – BRAND ANTHEM
Meet Kate & Jason, two newlyweds who met through Shabbat and continue to celebrate by bringing friends together every Friday night. Especially after a long week of work an app to help put together Shabbat dinner makes it that much more enjoyable.
When OneTable needed content to position their brand, they came to Refilmery to conceptualize videos that showed how inviting and easy hosting Shabbat can be. By highlighting personal narratives we were able to share stories of a typical Friday night using OneTable.
These videos were reformatted into bite-sized clips to share across social media, and were incorporated into a guest blogging campaign. The featured participants wrote about their experiences with the OneTable platform alongside the launch of their specific video.
The above brand video tells the story of Kate & Jason, a young married couple looking to put on Friday night Shabbat for their friends. Through OneTable they said they were able to prep dinner easily making hosting Shabbat stress-free.
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